The Digital Workshop

How to make your videos and images easier for search engines to understand

Why visual assets need their own SEO Search engines have become remarkably good at reading text. They can parse articles, blog posts, and product descriptions with high accuracy. But images and videos remain a different challenge. A search engine cannot "see" a picture the way a human does. It relies on metadata, surrounding text, and structured data to guess what the visual content is about. Without deliberate optimization, your carefully produced videos and images can rem